Subscription to WARC extended

The subscription to WARC, started in 2014 as a joint inititative of the Department of Communication and the University Library, has been extended for the coming academic year.

The database, widely used by both staff and students at the MA-programme Persuasive Communication, contains over 60,000 articles, case studies, research reports and summaries covering all areas of marketing, advertising and media communications. Data are drawn from more than 50 leading content sources worldwide including Admap, International Journal of Advertising, ESOMAR Conference papers and Journal of Advertising Research.

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