New in the collection: Wiley International Encyclopedia of Marketing

As from february 1st it is possible to access this reference work online via the UvA-Library.

From the publisher’s site: «the Wiley Encyclopedia of Marketing spans six subject volumes and is the first international, multi-volume encyclopedia of marketing. With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume, and each volume carries an index».

Wiley Marketing

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